About us

Silverbogen AG established itself as a brand builder and now receives enquiries from established brands for the Swiss market.

The Story

  • 2010: Foundation of Silverbogen AG as general importer of premium spirits
  • 2014: Launch of the online wholesale platform DRINKS.CH
  • 2019: Launch of DRINKS.DE
  • 2020: Foundation of Silverbogen Deutschland GmbH

The Founder

Silverbogen AG was originally founded as a family business and was fully taken over by Alexander Curiger in 2014. While the Swiss spirits market is largely offline and still rather traditional, Alexander Curiger has focused on digitalisation to create new channels with both private and professional customers. Today, the DRINKS.CH online platform is the leader in the online spirits market in Switzerland and DRINKS.DE the most up-and-coming German online platform..